Short Courses

 Employees who want to move into a marketing direction.
 Members of any organisation who want to understand how marketing can benefit their
organisation and how to apply sound marketing principles.
 Entrepreneurs and aspirant entrepreneurs.

 To give participants an overview of the marketing management process.
 To expose them to the marketing way of thinking.
 To equip them with sound hands-on marketing principles, which can be applied, in their
working lives.The course consists of the following six modules:
1. Introduction (1 lecture)
2. Situation analysis (2 lectures)
3. Marketing objectives (1 lecture)
4. Target markets (2 lectures)
5. The marketing mix (8 lectures)
6. Implementation and control (1 lecture)

A two-hour examination will be written at the end of the course. A certificate will be awarded to participants achieving a minimum pass mark of 50%.

Application Deadline: 2025-02-28

Course offered at: Online

Course lasts for: 10 Weeks (30 Hours)

Note about registration:
2 weeks prior to commencement date
APPLICATIONS OPEN 31 MAY 2024!!!

Class times are: Mondays, 17:15 – 20:15

Note about class dates:

This date is subject to change depending on the number of people who apply for the course.