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Friday, 19 November 2021

Reimagining events post Covid-19

MAKING WAVES: CPUT hosted the 5th International Conference on Events. MAKING WAVES: CPUT hosted the 5th International Conference on Events.

CPUT proudly hosted the 5th International Conference on Events this week which saw participants draw on their expertise to re-imagine events post Covid-19.

The hybrid event delved into a variety of contemporary global issues in events and festivals, combining academic discipline with professional practice. 

Some of the topics included: event sector revival, events and urban public space post Covid-19 and the future of event research and publishing. 

Vice-Chancellor, Prof Chris Nhlapo, welcomed participants and said Covid-19 could be blamed for many things, including the near-collapse of the eventing and hospitality industries, but it has also “forced us out of our complacency”.

“After all, it is unlikely that any events or conference prior to the pandemic would have factored in a virtual component, as they all do these days.”

He said he was pleased that CPUT academics had been at the forefront of trying to rescue small business and tourism in this city, ahead of the lucrative summer season, by crafting a Neighbourhood Experience Development Training Manual.

“This manual will assist businesses in tailoring their offerings to COVID cautious travellers. I have no doubt that many more academic solutions like this will be forthcoming after ICE 2021.”

Western Cape Minister of Cultural Affairs and Sport, Anroux Marais said that at a time when we are faced with so much adversity, it was encouraging to be part of engagement of this nature.  

Conference Chair and Associate Professor: Sport Management, Brendon Knott said the conference was an opportunity to showcase the University’s academic expertise, innovation and industry engagement within the fields of sport, event, tourism and hospitality management specifically.

As Conference Chair, he put together a local organising committee to work with the international ICE committee. This team included Esti Venske from the Tourism and Event Management Department and a former CPUT Event Management student as a professional event coordinator. Prof Simeon Davies, Head of the Sport Management Department, served on the Scientific Committee for the conference and other CPUT academics serve on the abstract review committee.

Written by Ilse Fredericks

Email: Frederickskennediji@cput.ac.za