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Tuesday, 19 March 2019

Students shine in Design competition

WINNERS: - Dr Revel Iyer (Director TTO) , Blessed Mhungu, Tirrell Jones, Lisa Ingram, Monica Di Ruvo (HoD Applied Design), Professor Maretha Opperman ( Head of FFRU). WINNERS: - Dr Revel Iyer (Director TTO) , Blessed Mhungu, Tirrell Jones, Lisa Ingram, Monica Di Ruvo (HoD Applied Design), Professor Maretha Opperman ( Head of FFRU).

A talented third-year Graphic Design student recently took first place in the Functional Foods Research Unit’s (FFRU) first-ever student design competition awards.

The unit in the Department of Biotechnology and Consumer Science developed a milk drink fortified with omega-3 fatty acids and carotenes aimed at pre-school children to supplement the diets of this age group.

CPUT students were challenged to design the food label.

“This group is vulnerable to malnutrition and we are facing big challenges in South Africa with omega-3 fatty acid and vitamin A-deficiencies. The carotenes can be converted to vitamin A as the body needs it” says Prof Maretha Opperman, head of the FFRU.

Third-year Graphic Design student Tirrell Jones was the first place winner and walked away with R20 000. The runners-up were Blessed Mhungu and Lisa Ingram.

Opperman said it was difficult to select the winner as the adjudicators were thoroughly impressed by the 75 entries received. An initial top 10 were chosen before the final three were selected as winners.

The purpose of the competition was to give students the opportunity to be exposed to commercial food label design and showcase their talent. Students representing a variety of courses entered the competition and were challenged to be innovative in visually portraying the products value proposition. FFRU is delighted by the outcome of this initiative and aims to collaborate similarly with the Design Department in future.

Written by CPUT News

Email: news@cput.ac.za