Monday, 07 December 2009

The Mobile Boutique supports CPUT design talent

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Visitors to the trendy Old Biscuit Mill complex in Woodstock can now view clothing ranges from three CPUT student design labels at The Mobile Boutique, a recently launched business incubator for young South African designers.

The Mobile Boutique (TMB) was created as a platform for aspiring new and established designers to showcase their merchandise in a retail environment, without having the restrictive overheads of commercial retail space. TMB also encourages students of design to start from a young age to build their brands.

The CPUT student labels currently represented at TMB are Lazy Bunni, Cut & Paste Clothing and HAHA Designs.

The designers for the Lazy Bunni label, which is currently offering a range of fun, summer clothing, are Rebecca Hess and Monique Hess. Cut & Paste Clothing, which features work by Vicky Mason, Scott Hornby and Michelle Smit. started as a student project and is now a fully fledged label.

The label HAHA Design is spearheaded by Francis Miller, a second year student who wishes to use knowledge gained in the classroom to enhance and build her label.

The CPUT student work is on sale alongside fashion ranges by a number of well-known South African designers including Amanda Laird Cherry and Juanita Pocheco.

“We invite everyone to support young South African brands and the SA Fashion industry by buying locally designed and manufactured labels,” said TMB Creator Andrew Clarke.

“The affiliated job creation and injection of energy into the local fashion industry will encourage the sustainability and growth of the concept around the country.”

The Mobile Boutique is held every Friday night from 6pm to 11pm at The Old Biscuit Mill. During the festive season TMB will be trading on 4, 11, 15, 28, 29 and the 30 of December in The Old Biscuit Mill.

To view the list of designers at TMB visit www.themobileboutique.co.za.

For enquiries, contact andrew@themobileboutique.co.za .

Photograph: CPUT design student Francis Miller presents the range of clothing currently on sale at The Mobile Boutique under the HAHA Design label. Image courtesy of Linda Basson Photography.

Written by CPUT News

Email: news@cput.ac.za