Tuesday, 17 February 2009

New Golf Business Academy brings sport management skills to the fore


CPUT is taking the lead in sport management training in the Western Cape with the rollout of the Golf Business Academy.

The academy, which is the only one of its kind based at a tertiary institution in the province, will equip students with the necessary skills to work in the golf industry.

Students will follow the Sport Management Diploma Programme, but specialise in Golf Business Academy courses.

In 2008, CPUT, together with the Professional Golfers' Association (PGA), set up an advisory board to establish the viability of offering this specialised course.

Co-ordinator of the course, Juanita Stoop, said with an increase in golf facilities and golf tourism in South Africa, CPUT saw the need to address the skills gap in this industry.

Stoop said the course is aimed at “amateur” golf players.

“We have a lot of keen golfers, but not everyone will make it big,” she said.

She said the course offers these players an opportunity to establish a career in the sport, from managing of golf clubs to coaching.

All the courses are PGA accredited and students will also be required to complete experiential training at PGA accredited sites.

“PGA professionals will assess the course once a year. We will also do exams that have been set up by the PGA,” she said.

Courses offered by the Golf Business Academy include golf psychology, equipment technology, golf coaching, rules of golf, swing theory, green keeping and club house management. Students will also spend a large amount of time on the golf course.

Stoop said, “They will be in a green environment three times a week. Students will play an 18 hole golf course every second week.”

Yolanda Duma, one of the several students who enrolled for the programme, said she is looking forward to the year.

Duma, is a member of the Ernie Els and Fancourt Foundation and has already won several junior golf tournaments.

“I really enjoy golf a lot and want to have a career in the sport,” she said.

The student, who hails from the Eastern Cape, said she would like to be a golf coach when she completes the course.

Duma enrolled for the course, along with her sister Siviwe, who has also won numerous golf tournaments.

By Candes Keating

Photo: Several students have enrolled for the new gold programme. (left to right) Siviwe Duma, lecturer Juanita Stoop, Yolanda Duma.

Written by CPUT News

Email: news@cput.ac.za