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Monday, 19 January 2009

Sport Management and Tourism staff members get 2010 inspiration at Soccerex convention


Bafana Bafana coach Joel Santana was one of the many important figures in national and international football who members of the CPUT Sport Management and Tourism and Event Management Departments had the opportunity to meet at the 12th annual Soccerex convention.

Soccerex, which was held at the Sandton Convention Centre, Johannesburg from 24 to 26 November 2008, is the largest annual business gathering for football worldwide.

The convention aims to allow individuals working in the sport management industry to learn more about the marketing and management of football, network with like-minded delegates and form business partnerships.

CPUT staff members who attended the conference got to see what leading people in the industry are doing, discovered which business models have been adopted in other countries and received information about current marketing and management trends that they could pass on to their students.

The conference also provided the opportunity to promote the University as a leading institution for Sport Management and Event Management studies, and highlighted other key programmes and services such as Tourism and Hospitality.

Representing CPUT at Soccerex 2008 were Dean of the Business Faculty Prof Saheed Bayat, Prof Simeon Davies, Brendan Knott and Juanita Stoop of Sport Management, Tahira Makda, Ezzat Davids, Tshepiso Setokoe, Esti Venske Reedwaan Ismail of Tourism and Event Management and Hospitality Management Marketing and Events Coordinator Luke van Rensberg.

The convention was opened by Dr Danny Jordaan, CEO of South Africa’s 2010 FIFA World Cup Organising Committee. Dr Jordaan provided an update on the progress of 2010 preparations and reassured the delegates of South Africa ’s readiness to host the event.

CPUT delegate Juanita Stoop commented that she and her colleagues were encouraged by the positivity of the address, which counteracted the negative tone that can sometimes permeate 2010 coverage.

“We think it will be a huge success,” she said, “We’re passionate – in an African way.”

With many of CPUT’s students and graduates likely to participate in 2010-related projects and activities this year, the University’s delegates took every opportunity to attend workshops that relayed the experiences of previous hosts. Of particular interest was a workshop given by the contingent from Germany who, having been the host nation in 2006, could advise the South Africans on effective 2010 branding and marketing strategies.

The CPUT delegates returned from the convention invigorated with fresh ideas that will be put into practice over the next two years. One of these is the forming of a training partnership with a German organisation that will allow individuals who worked at the 2006 event to pass on their skills South African volunteers. The upcoming year will also see CPUT setting up Confederation Cup and World Cup fan camps for the student market.

Soccerex is a significant global business expo and due to its clear benefits, the Business Faculty will endevour to send a contingent to the 13th Soccerex convention, which will take place in Johannesburg at the end of this year.

Staff members with an interest in the World Cup can also look forward to the 2010 Legacy Conference, which will be held in Stellenbosch in 2009. Organised by CPUT lecturer Dr Kamilla Swart , the conference will examine the social, structural and economic changes that the 2010 World Cup will leave behind.

By the Sport Management Department

Photograph: (left to right) Sport Management Lecturers Juanita Stoop and Brendan Knott, Coach of Bafana Bafana for the World Cup Joel Santana, and Head of Sport Management Prof Simeon Davies at the 12th annual Soccerex convention.

Written by CPUT News