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Monday, 15 February 2010

Football Frenzy campaign kicks off with Diski dance on Mowbray campus

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As the Fifa 2010 World Cup ™ draws closer, CPUT staff and students will get the chance to show their soccer spirit by participating in the University’s multi-campus Football Frenzy campaign.

The campaign, a joint initiative between the Sport Management, Student Affairs and Marketing and Communication Departments, was launched on 5 February on Mowbray Campus, with over sixty energetic staff and students participating in a mass Diski dance.

The dance, developed by South African Tourism as a way of building fellowship among local and international soccer fans, pays tribute to the special flare found in local football. The steps incorporate football-style moves such as the ‘Header’, ‘Juggle’ and ‘Table Mountain’.

The Diski dance has been performed in international locations from London’s Trafalgar Square to Hong Kong’s Times Square, as well as at local landmarks, such as the top of Table Mountain.

Mowbray-based Sport Management Lecturer Brendon Knott, one of the Football Frenzy campaign coordinators, was among the CPUT Diski participants. His campaign team, which includes coordinators representing Bellville, Cape Town, Wellington and Granger Bay, will roll out similar football support events on other campuses over the course of the World Cup run-up period.

Knott said CPUT’s initiative was part of the Western Cape’s campaign to engage all citizens in the province around the 2010 World Cup.

“It also aims to promote a sense of national pride and broaden knowledge and awareness of the event and sport in general,” he said.

Knott added the campaign will additionally benefit the University by promoting health awareness and physical activity and will provide opportunities for teambuilding and cohesion among staff and students, as well as between campuses.

He also noted that some of the events will be co-ordinated by Sport Management students, who will use the opportunity to practise some of the organisational skills they will need use in their future careers.

A major part of the campaign is the weekly Football Friday Frenzy, in which staff and students are encouraged to come to campus dressed in soccer supporters’ gear. Specially designed Football Frenzy T-shirts will be available from campaign coordinators from the beginning of next month.

On 1 March 2010, Student Affairs will hold a CPUT Football Frenzy Market and Fun Day on Cape Town campus. The event will tie in with there being 100 days to go until the start of the World Cup and will include food stalls, activities and a concert by guest artists.

For enquires about Football Frenzy activities, contact one of the campaign coordinators:

By Ilana Abratt

Photographs: (top left) An instructor from Cape Town Tourism, teaches the steps to the Diski dance (top right) Sport Management Lecturers Jacob Moroe and Brendon Knott are two of the Football Frenzy coordinators (bottom) Mowbray staff and students get into the spirit of 2010.