Public Relations Management

Our National Diploma and B Tech in Public Relations Management are renowned for their hands-on approach and innovative teaching methodologies. Students are exposed (from their first year) to the industry they will one day enter once they graduate, as Work Place Learning (WPL) forms part of the curriculum. This includes Service Learning (SL), whereby students are involved in projects on behalf of 'real' clients such as Non-Profit Organisations (NPOs), as well as Work Integrated Learning (WIL), which requires third-year students to complete a compulsory internship successfully.

The evolution of traditional media and the explosion of social media (and its impact on public relations) are included in the curriculum, as professionals need to truly understand the medium best suited to serve their clients' needs.

Our e-learning, course-based Master's degree (offered in addition to the standard thesis-based Master's degree) is unique in Africa and attracts scholars from all over Africa and even the rest of the world. Public Relations graduates are employed in various organisations, including big corporations, the media, private consultancies, non-profit organisations (NGOs), shopping malls, and government departments, both national and provincial. Excellent writing skills, a keen interest in the world around us, and the ability to pay attention to detail form a good foundation for a successful public relations practitioner.