The economic impact of the 2014 FIFA World Cup
SOCCER: CPUT academics Prof Kamilla Swart and Brendon Knott in Maracanã Stadium, Rio de Janeiro, where they researched the Brazil Soccer World Cup’s economic impact
Friday, 01 August 2014
The 2014 FIFA World Cup may be over, but for a team of global researchers, their work has just begun.
Prof Kamilla Swart from the Tourism and Events Management Department and Brendon Knott from the Sport Management Department, form part of a team of researchers who are studying the economic impact of the soccer event as well as spectator behavior during the tournament.
The CPUT researchers, along with the rest of the research team, spent two weeks in Rio de Janeiro where they fielded surveys among spectators and conducted interviews with representatives of national and local organizers.
The questionnaires were available in Portuguese, English, French, German, Spanish, Korean, Italian, Russian, Arabic and Farsi and more than 6 000 were completed.
The data was collected in match precincts and public viewing areas in five designated host cities, namely Rio de Janeiro, Sao Paulo, Belo Horizonte, Porto Allegre and Salvador.
“Given that the 2014 World Cup was hosted by another emerging country, Brazil, this research study has important implications for several stakeholder groups including FIFA and future World Cup host cities and sponsors,” says Prof Kamilla Swart, who in 2010 led a similar study when South Africa hosted this event.
Currently the study is led by Prof Holger Preuss, a sport economist from Johaness Gutenberg-Universtat, Germany who led the 2006 World Cup impact study.
Written by Kwanele Butana
Email: butanak@cput.ac.za
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