On 1 August 2008, the Department of Public Relations Management officially moved from the Faculty of Business to the Faculty of Informatics and Design.
The change of Faculty allows the Public Relations Management to be offered by the same Faculty that supports programmes in Multimedia Technology, Photography, Film and Video and Journalism.
“The move of the Department of Public Relations Management to the Faculty of Informatics and Design has brought exiting challenges for synergies with other Departments, exploring cutting edge technology that has become the vehicle for successful communication in the twenty-first century,” said Public Relations Management Head of Department Johann van der Merwe.
The National Diploma and BTech in Public Relations Management equip students with strategic communication management and planning skills in order to design effective messages to reach a specific public or publics.
The programme focuses on components that are necessary in strategic communication, such as trend analysis, stakeholder management and the forecasting and researching of public perceptions, which are translated into creative and practical message design, in order to meet the strategic objectives of an organisation.
The programme is offered within the framework of changing information technology. Students are equipped with basic business and life skills to assist them in working within diverse professional environments.
Public Relations Management students are also exposed to other relevant disciplines such as law, social psychology, marketing and industrial relations in order to prepare each student to be a well-rounded, employable individual.
Written by CPUT News
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