In early October, Dr Ruben Richards, former Deputy Director-General at the now-disbanded government investigation team, The Scorpions, was invited to present a paper at the Department of Entrepreneurship & Business Management’s debut Guest Lecture Series. The title of his paper address was: The Significance of Entrepreneurship in the Economic Growth of SA (with a strong emphasis on youth entrepreneurship, graduate intrapreneurship and social entrepreneurship.
Dr Richards has been described as a visionary, having started out life as a worker in a clothing factory, later completed an apprenticeship within the mechanical and marine engineering environment. He later completed four degrees in three different countries finishing with a doctorate (PhD) majoring Old Testament Studies at the University of Cape Town.
The intervening years between the blue-collar qualified tradesman and white-collar intellectual-academic identity is more than a decade of work within the criminal justice environment of South Africa serving as Executive Secretary in the Truth and Reconciliation Commission with Archbishop Desmond Tutu, and later appointed as Deputy Director-General and one of the founders of South Africa's version of FBI then called the Scorpions.
As an entrepreneur, author and educationist; Dr Richards emphasised the significance of entrepreneurship and how today’s youth could engage, as well as enhance their business ideas in order to be successful. Dr Richards defined entrepreneurship as the ability to 'monetise creativity'. He joked, albeit with a hint of serious, that entrepreneurship could be visualised as “having sex with a porcupine”, he quipped.

INTRIGUING CONVERSATION: Dr Ruben Richards addresses attendees at the first in a series of guest lectures initiated by the Department of Entrepreneurship & Business Management.
This signifies that entrepreneurship can be both exciting and challenging (imagine wading through the spines and quills, with all the pricks). The prickly part of the entrepreneurial life is that it presents many challenges and is highly beneficial for South Africa’s economic growth. Thus entrepreneurs are encouraged to tread the triple bottom entrepreneurship journey with caution. The triple bottom simply means social, economic, and political factors in which the business and entrepreneur operate in.
“A country moves from poverty to wealth through a process called industrial development”, said Dr Richards. He further defined industrial development as ‘making things that people are prepared to buy’.
According to attendees, Dr Richards’ presentation was fascinating and energising. After the presentation, some of those present said they felt much more motivated and inspired.
“I’ve realized that everything in life is possible, especially for me as a young black South African woman. I just have to work hard towards pursuing my goals’ said one delegate. Another added, ‘I’ve also realized that it is possible for me to become one of the most famous and richest South African female entrepreneurs’.
Convenor and lecturer, Chux Iwe, one of the main objectives of the Guest Lecture Series is to provide a platform for interaction between the department (including the faculty) and experienced industry experts.
Acting Head of Department, Shameema Raja, added that the department is excited about the new initiative, as it give the course a positive image in terms of student growth and development.
“Our vision is to become the heartbeat of entrepreneurial, socio-economic and business development education in Africa, therefore our mission is to create and maintain an enabling environment where, through teaching, learning, research and scholarship, our students and staff in harmony with the community and industry, are able to create and apply entrepreneurial and business development skill towards the social-economic upliftment of Africa”, she added.
The lecture series will continue in early 2012, with key industry and government, both provincial and local, role-players already having been invited to make presentations.
Edited by: Thando J. Moiloa
Photos from: C.G. Iwe
Written by CPUT News
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