The Client Service Account Manager at advertising agency M&C Saatchi Abel, Sivenathi Jayiya, says the Vice-Chancellor’s Prestigious Achievers Award assisted her in completing her Master’s degree in Public Relations Management, “which was the biggest accomplishment of my life”.
“The greatest highlights of my life were being awarded with the VC Prestigious Achievers Award and graduating with a Cum Laude for my Master’s degree,” Jayiya enthuses. The Stutterheim (Eastern Cape)-born Advertising Account Manager embarked on a higher education journey at CPUT in 2013. Jayiya had initially applied for Journalism, which she wanted to study, but my interview letter was delivered a month after the deadline. She then forfeited her spot in the Journalism department. Her name was then forwarded to the Public Relations (PR) Department, and at that point, she had no idea of what PR was.
However, Jayiya enjoyed the course, graduated with her Diploma in 2015, and enrolled for her BTech, which she completed in 2016. In 2018, Jayiya registered for a Master’s Degree in PR to further equip herself in corporate communication, strategic communication and corporate social responsibility with the hope of landing a job in corporate communications. Her Master’s degree took longer than she had expected due to the Covid-19 pandemic in 2020, “with God’s grace, I managed to complete my Master's Degree in 2021 and graduated with a Cum Laude” with the assistance of the Vice-Chancellor Prestigious Achievers Award.
She says receiving the VC Prestigious Achievers Award motivated her to do her best to get good marks without the stress of academic finances. “Being a recipient of such an award was a great honour and a privilege as I got to study without worrying about my fees or academic expenses. I am [not] where I want to be in my career yet; I am currently an Advertising Account Manager, hoping to become a lecturer one day. It has been a struggle, but graduating for my mater and being a recipient of the VC prestigious achievers award will hopefully open up doors for me and my career.”
Reflecting on her life journey, Jayiya reveals that she comes from a family of four, raised by a single mother who never got a chance to finish high school after she lost her parents at a very young age.
“Growing up on the Cape Flats was never easy; crime was at its peak, young girls were being raped, young boys were getting pulled into drugs etc. One had to decide which route she wanted for herself.
“I grew up telling myself that I would go to school, graduate, get a job and move my family away from that life, but the reality is that life is not as smooth, but we can only do our best to navigate the hardships we go through.”
In her message to the younger generation from a similar background, Jayiya says: “Believe in yourself. Believe in your uniqueness as a person. Ignore the pressures around you, telling you you’re not anybody unless you have this or you have that. Ultimately, you have to affirm yourself and not compare yourself to someone else. Remember, you always have a choice and can always do something to change a situation.”
Written by Aphiwe Boyce
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