New online marketing textbooks for CPUT Marketing students
Friday, 06 March 2009
The CPUT academic Marketing Department, which falls under the Business Faculty, has received a generous donation of 200 copies of the prescribed textbook eMarketing: the Essential Guide to Online Marketing from a Cape Town-based online marketing agency, Quirk eMarketing.
Quirk eMarketing was established in 1999 by Rob Stokes, a then 20-year-old Business Science graduate from University of Cape Town. With insight beyond his years, Stokes became a pioneer in terms of the advent of the eMarketing (online marketing) discipline.
eMarketing: the Essential Guide to Online Marketing has been prescribed for the second year students as a module in their Marketing II subject.
The process of adding this new and innovative textbook onto the prescribed reading list began when Lyndi Lawson, Assistant Marketing Manager of Quirk eMarketing, contacted Rodney Duffett, Advertising Lecturer in the Marketing Department, late last year.
Lawson expressed that their company wished to donate 200 textbooks (worth R65 000) to the faculty’s second year Marketing students.
The culmination of this initiative took place on 16 February 2009 when Stokes and Lawson, the agency representatives, visited the CPUT Bellville Campus to present the textbooks.
During the handover event, Stokes delivered an inspiring and motivating speech. He also made the students aware of several lucrative internships available at his company.
The textbooks were then distributed to the eager students.
Duffett closed the event by presenting Rob Stokes with an Excellence Award certificate to thank Quirk eMarketing for their valued support and development of Marketing students across the country.
By Thando Moiloa
Photo: Second year Marketing students appear elated after receiving donated textbooks from Quirk eMarketing.
Written by CPUT News
Email: news@cput.ac.za
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