MCD bags two MACE Excellence Awards
WINNERS: The Marketing and Communication Department scooped two MACE Awards
Wednesday, 22 November 2023
The excellent work produced by the Marketing and Communication Department (MCD) was recognised during the recent MACE Excellence Awards, where the department walked away with two prizes.
The MACE (Marketing, Advancement and Communication in Education) Excellence Awards takes place annually and celebrates excellence and the achievements of specialists and practitioners in marketing, advancement and communication in the higher education sector.
This year’s awards ceremony and annual MACE conference were hosted by the University of the Western Cape and 255 award entries were received from 17 institutions.
MCD won two bronze awards – the first was in the Campaigns category: stakeholder engagement campaigns for the Shero campaign, which ran on the university’s social media channels during Women’s Month and featured phenomenal female staff members at CPUT.
The second award, which was in the same category, was for the 2023 Vice-Chancellor’s State of the University address.
Cathy Cloete, who manages Public Relations and Events, said winning two excellence awards for these campaigns for CPUT was a significant achievement and a testament to the outstanding efforts and creativity of the individuals or team involved.
“Such recognition typically reflects a high standard of work, commitment to excellence and innovation in the field of marketing, communication, or related areas,” said Cloete, who submitted the entries.
She said receiving an excellence award acknowledges the successful execution of a well-planned strategy and the ability to effectively communicate and connect with the target audience.
Kurt Mitchell, who played an integral role in the Shero campaign and accepted the award on behalf of the department, said: “This was a collaboration between myself and Cathy Cloete, as well as the support from colleagues. I'm grateful for the opportunity and appreciate the recognition received from MACE."
Written by Ilse Fredericks
Email: Frederickskennediji@cput.ac.za
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