Building your brand
ENCOURAGE: Guest speaker Lance Witten is a CPUT alumnus.
Wednesday, 18 April 2012
Lance Witten a CPUT alumnus who is making his mark in the media industry returned to CPUT to encourage graduates to “build their brands”.
Witten, a sports anchor for eNews, told graduates that companies spend years building reputations and brands, which are their most valuable assets.
Referring to pop stars and celebrities, Witten says people too can be brands.
“As a graduate, each of you are your own brand.”
Witten encouraged graduates to go out into the working world and set out what they would like to stand for. He urged the class of 2011 to embrace qualities such as loyalty, integrity and to work hard in whatever industry they may find themselves in.
Whether graduates were making films, taking photographs or putting together garments, Witten says the quality of the product, will reflect your brand.
“At the end of the day it is your name that is attached to your brand.”
Witten says it will not always be easy build and grow your brand, but that graduates will reap the rewards.
“Go out there and establish your brand.”
CPUT Vice Chancellor Prof Vuyisa Mazwi-Tanga also encouraged graduates to play a meaningful role in the South African economy.
The fourth Business Faculty graduation ceremony continues in Cape Town today.
Tonight, the Faculty of Health and Wellness will confer diplomas and degrees on graduates at the Bellville Campus.
By Candes Keating
Picture by CLIVE GALANT
Written by CPUT News
Email: news@cput.ac.za
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