Marketing Management R6 680.00 (CPUT)

University Short Courses

Marketing Management R6 680.00

University Short Course

Marketing Management R6 680.00

Fee: R6 680.00

Relevant fields of study: Management

Offered by: Graduate Centre for Management (GCM)

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For more information, contact

Ms. Lizette Ellis, Email: ellisl@cput.ac.za, Telephone: 0214604237 /066 473 6471

Target Audience

 Employees who want to move into a marketing direction.
 Members of any organisation who want to understand how marketing can benefit their
organisation and how to apply sound marketing principles.
 Entrepreneurs and aspirant entrepreneurs.

Course Structure

 To give participants an overview of the marketing management process.
 To expose them to the marketing way of thinking.
 To equip them with sound hands-on marketing principles, which can be applied, in their
working lives.

The course consists of the following six modules:
1. Introduction (1 lecture)
2. Situation analysis (2 lectures)
3. Marketing objectives (1 lecture)
4. Target markets (2 lectures)
5. The marketing mix (8 lectures)
6. Implementation and control (1 lecture)

Assessment and Certification

A two-hour examination will be written at the end of the course. A certificate will be awarded to participants achieving a minimum pass mark of 50%.

Classes will be held at

Online only

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Important dates and times

Remember to apply and register on time.

Application Deadline: 2025-02-28

Course offered at: Online

Course lasts for: 10 Weeks (30 Hours)

Note about registration:
2 weeks prior to commencement date
APPLICATIONS OPEN 31 MAY 2024!!!

Class times are: Mondays, 17:15 – 20:15

Note about class dates:
This date is subject to change depending on the number of people who apply for the course.

Remember to apply and register on time.

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What CPUT Short Course students say...

I met beautiful people, learn about other cultures. Learning English at CPUT was such a great experience that I will never ever forget. Those who want to learn English in Cape while having fun, CPUT is here for you. I am sure you will not regret it at all.

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