University Short Courses

Marketing Management R6 300.00

University Short Course

Marketing Management R6 300.00

Fee: R6 300.00

Relevant fields of study: Management

Offered by: Graduate Centre for Management (GCM)

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Ms. Lizette Ellis, Email:, Telephone: 0214604237 /066 473 6471
 Employees who want to move into a marketing direction.
 Members of any organisation who want to understand how marketing can benefit their
organisation and how to apply sound marketing principles.
 Entrepreneurs and aspirant entrepreneurs.
 To give participants an overview of the marketing management process.
 To expose them to the marketing way of thinking.
 To equip them with sound hands-on marketing principles, which can be applied, in their
working lives.

The course consists of the following six modules:
1. Introduction (1 lecture)
2. Situation analysis (2 lectures)
3. Marketing objectives (1 lecture)
4. Target markets (2 lectures)
5. The marketing mix (8 lectures)
6. Implementation and control (1 lecture)
A two-hour examination will be written at the end of the course. A certificate will be awarded to participants achieving a minimum pass mark of 50%.
Online only

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Important dates and times
Remember to apply and register on time.

Application Deadline: 2024-06-14

Course offered at: Online
Course lasts for: 10 Weeks (30 Hours)
Note about registration:
2 weeks prior to commencement date
Class times are: Mondays, 17:15 – 20:15
Note about class dates:
This date is subject to change depending on the number of people who apply for the course.

Remember to apply and register on time.

Begin application

Graduate Centre for Management (GCM)


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