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Marketing

Welcome to the Marketing Department. We currently offer the following qualifications: Diploma in Marketing, Advanced Diploma in Marketing, Postgraduate Diploma in Marketing, Master of Marketing, and Doctor of Commerce in Marketing.

These qualifications are designed to equip students with the skills and competencies needed to gain market insights, understand customer needs, build and deliver brand value, and facilitate mutually beneficial exchange relationships between organisations and their customers. As students progress through the qualification levels they will gain specialised marketing competencies and be equipped to think critically, manage strategically, and engage in scientific enquiry.

Marketing is a dynamic field to channel your creativity. In a time of technological disruption, economic change and environmental concern, Marketing is fundamental to every successful business model. Over and above developing and broadening your business acumen, these qualifications present you with opportunities to share and learn, network and grow, and develop excellence in the field.

The Marketing qualifications blend sound academic study with a grounding in professional business practice through industry-based projects and work-based learning designed to provide students with practical real-world marketing experience. This gives students an opportunity to gain experience in a variety of Marketing related areas such as: Strategic Marketing, Branding, Sales and Relationship Marketing, Digital Marketing, Marketing Research, Media Planning and Marketing Communication.

Studying at university should be goal-directed. Each lecture, each subject and each assessment allows a student the opportunity to reflect on their course of study and whether or not the student is gaining as much as s/he should from the experience.

We wish you well as you embark on your journey of growth and development.