Re-visioning the curriculum with Marketing ECP

In an effort to create a more inclusive and responsive curriculum for their ECP students in 2019, the HoD, Mandy Jones, and the ECP lecturers in the Marketing department devoted three mornings to workshop their existing ECP curricula.

Everyone agreed that their existing curricula did not adequately or appropriately meet the educational needs of their students. Lecturers were keen to explore, new and fresh ways to bring the student to the centre of their thinking and practices in the ECP classroom. The three-day workshop series focused on a detailed exploration of who their ECP students are, an analysis of their current curricula, how to infuse their curricula with the three domains of learning, thus knowing, being and doing, and then examine how individual lessons could cater more fully to the specific needs of students.

The committed group worked energetically over the three days and participated in the many activities and discussions that sought to help them better understand how to change their existing curricula and classroom practices. The lecturers also decided to form a ECP curriculum committee to drive forward the work undertaken during the workshop and ensure implementation in 2019.

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