FOOD ENTREPRENEURSHIP – AN EXPERIMENT!

 The Station produced a book for new entrants to the food industry entitled “So, you want to start a food company?”. As luck would have it, the Department of Agriculture (Western Cape) offered to polish, translate and print the document in all three official languages as part of their Project Khulisa. Ms. Helen Heynes of the aforementioned department played a key role in this.

It is highly unlikely that any one single manual can fully advise on the do’s and don’ts for such a large industry and long value chain. Presently, the document, in the interests of being easily usable, only contains the more pertinent and “in your face” issues that you should be aware of to at least enter the industry. This manual is also to be considered a “living document” i.e. if you read it and think something is missing and critical enough to be included, please let us know and we will consider it for inclusion. This document should therefore be considered a micro Foodie-pedia to which you may contribute for the good of the industry.

In the meantime, after its release, the interest shown in it has led to a few ideas and decisions:

  • PGWC has asked (and I already had it in our plans) to update the document. Great!
  • Students (past and present) have expressed an interest in it – does this mean we have budding entrepreneurs? We need these!!!
  • I have dug out a 7-year old document with the outlines of a course in Food Entrepreneurship. It would seem that the booklet is easily matched and integrates with this concept of a workshop on entrepreneurship. It marries entrepreneurship principles with the hard facts of starting a small food business. What do you think of this as a concept?
  • I have started discussions with our own Business Faculty on assisting with integrating these two things in the workshop and possibly assist with offering it.

So we are going to dabble in this workshop concept while expanding the booklet and also eventually put it online with the assistance of PGWC. Obviously, it will also be introduced into the mainstream academic programme.

Your comments and constructive criticism are wamkelekile / welkom!

Larry Dolley